The Magical world of Sera Hersham-Loftus / Sera of London

0 comment

Get ready to be totally inspired by the wild and wonderful world of Sera Hersham-Loftus, also known as Sera of London. I have been a fan since I came across an image from her “Little Venice Rooms” project floating around on Tumblr some years ago. The vibe is like a grown-up, sexy, romantic, Jungalow — and I’m so into it. Along with a superb eye for layering color, pattern, texture and plants as an interior decorator, Sera is also a product designer and author — pick up her book Seductive Interiors to dig deeper into her world. I got a chance to ask Sera a few questions too — so after peeking at her work, we’ll learn about her star sign, her spirit animal and  her favorite plants and textiles to decorate with below!


How about the curves of these green chairs from her ‘Les Follies‘ furniture collection. Also, can we talk about that disco ball for a minute??!?

And these velvet honey’s from her Oyster collection as well. So good.

The way that Sera mixes textiles is so fantastic. In the above photo I spy a vintage Piano Shawl, kuba cloth and some very romantic satin boudoir pillows from her Foxy Pillows collection. Who would think so many different styles would mesh so seamlessly?

Peacock chairs, macrame shawls, pompoms, fringe…those floors. A little slice of heaven.

This bathroom will forever have my heart.

These repurposed doors are seriously incredible. I have no words.

Gold palm lamp envy…

The funky cool ‘Rude Lamps‘ are also her design. I really love her choice in artworks as well. Everything feels old, organic, sexy, relaxed…glamorous but not too precious.

Above and below the same gorgeous hallway dressed up two ways…I love how she plays with dark walls and light trims…those shutters…

This is pretty much the workspace of my dreams…

And there’s that disco ball again… Also, look at the layered window treatments. Now I know not everybody has floor-to-ceiling sprawling French door/windows situations that look like they stepped out of Les Marais…BUT I think we can all take a cue from the fun layering that’s happening here — the scallops, the fringe, the puddling of the drapes…yummy.

The way she uses and styles her indoor plants is obviously #goals. What’s interesting to me is that somehow her rooms look and feel like indoor gardens (as contrasted to ‘jungle’). The styling is so well-curated and on point.

Hiding a TV behind a moveable fringe curtain?? Genius.

Above and below– her wallpaper designs which are seriously incredible. They are painted by hand and some of them they use gold leaf.  They employ trompe l’oeil to add an added layer of texture to to room.

Name: Sera Hersham-Loftus / Sera of London

Star Sign: “I’m a Virgo.”
Spirit Animal: “Woolf.”
Favorite Plant to decorate with indoors: “Kentia palms.”
Favorite Textiles: “My favourite textiles are generally vintage.   But I (love) kimona and I love wedding Obis… and wedding saris.  I love very natural untouched linen.   Silk Velvet’s. Duchess satins antique tapestries. Moroccan rugs with silver metal discs.”
Describe your design process: I design totally organically I have a blessing that was given to me when I was born.  I can literally walk into a space and visualize how it could look in my mind to the finest detail.   My decorations are my art forms.  It’s my passion and it completely consumes me.  It satisfies my soul and makes my clients feel very content and happy so I feel very blessed to have this work in my life.  I’m a free spirit with no rules when it comes to my work.   If it looks good I make it work practically.
Follow Sera on Instagram  and on Pinterest.
With thanks to Sera for sharing her magic with us. 
All photos C/O Sera of London used with permission. 

Related Posts

Leave a Comment